对短信支持戒烟的态度：一项针对吸烟者孕妇的定性研究
2013/07/16
摘要
短信在传递戒烟支持方面具有作用。但是，我们对吸烟者对手机接收行为建议和支持的态度尚不了解。本文论及有孕前吸烟史的妇女对接收怀孕相关戒烟支持短信的态度。经半结构式访谈收集数据，对接收过定制戒烟短信和没有短信的两组妇女(N=33)运用主题分析法进行分析。也就得出三种结果：便捷、高期望值、来源。短信被认为是一种提供支持的高度便捷的方式，引起对内容的高度关注，虽然高度便捷有时候会导致内容产生的影响时间短。很多没有接收到短信的人对日常吸烟行为的实时文字支持有很高的期待。但是，那些收到短信（非实时指导）的人觉得短信是有帮助的。受试者讨论与来源相关的因素，包括私人化，私人定制，文本自动化均会影响信息关注度和影响力。我们的发现着眼于如何最大个体化，个体化定制能提升文字信息的价值，降低失联的风险。
Attitudes towards SMS text message smoking cessation support: a qualitative study of pregnant smokers.
Naughton F, Jamison J, Sutton S.
Abstract
SMS text messaging shows promise for delivering smoking cessation support. However, little is known about smokers' feelings towards receiving behavioural advice and support on their mobile phones. This article explores the attitudes of women with experience of prenatal smoking towards receiving pregnancy-related smoking cessation support by text message. Data collected by semi-structured interviews and focus group from women who received either tailored smoking cessation texts or no text support (N = 33) were analysed using thematic analysis. Three themes emerged: convenience, high expectations and perceived source. Texting was regarded as a highly convenient mode of support delivery leading to high levels of attention to messages, although high convenience sometimes resulted in the value of a text being short-lived. Many who did not receive texts had high expectations for text support to intervene with routine smoking behaviour in real time. Those who received texts (with no real-time intervention element), however, felt they were helpful and supportive. Participants discussed how factors relating to perceived source, including personalization, personal relevance and salience of text automatization, could affect message attention and impact. Our findings provide insight into how maximizing personalization and personal relevance can increase the value of text message support and reduce the risk ofdisengagement.
Health Educ Res. 2013 May 2. [Epub ahead of print]
短信在传递戒烟支持方面具有作用。但是，我们对吸烟者对手机接收行为建议和支持的态度尚不了解。本文论及有孕前吸烟史的妇女对接收怀孕相关戒烟支持短信的态度。经半结构式访谈收集数据，对接收过定制戒烟短信和没有短信的两组妇女(N=33)运用主题分析法进行分析。也就得出三种结果：便捷、高期望值、来源。短信被认为是一种提供支持的高度便捷的方式，引起对内容的高度关注，虽然高度便捷有时候会导致内容产生的影响时间短。很多没有接收到短信的人对日常吸烟行为的实时文字支持有很高的期待。但是，那些收到短信（非实时指导）的人觉得短信是有帮助的。受试者讨论与来源相关的因素，包括私人化，私人定制，文本自动化均会影响信息关注度和影响力。我们的发现着眼于如何最大个体化，个体化定制能提升文字信息的价值，降低失联的风险。
（林江涛 审校）
Health Educ Res. 2013 May 2. [Epub ahead of print]
Health Educ Res. 2013 May 2. [Epub ahead of print]
Attitudes towards SMS text message smoking cessation support: a qualitative study of pregnant smokers.
Naughton F, Jamison J, Sutton S.
Abstract
SMS text messaging shows promise for delivering smoking cessation support. However, little is known about smokers' feelings towards receiving behavioural advice and support on their mobile phones. This article explores the attitudes of women with experience of prenatal smoking towards receiving pregnancy-related smoking cessation support by text message. Data collected by semi-structured interviews and focus group from women who received either tailored smoking cessation texts or no text support (N = 33) were analysed using thematic analysis. Three themes emerged: convenience, high expectations and perceived source. Texting was regarded as a highly convenient mode of support delivery leading to high levels of attention to messages, although high convenience sometimes resulted in the value of a text being short-lived. Many who did not receive texts had high expectations for text support to intervene with routine smoking behaviour in real time. Those who received texts (with no real-time intervention element), however, felt they were helpful and supportive. Participants discussed how factors relating to perceived source, including personalization, personal relevance and salience of text automatization, could affect message attention and impact. Our findings provide insight into how maximizing personalization and personal relevance can increase the value of text message support and reduce the risk ofdisengagement.
Health Educ Res. 2013 May 2. [Epub ahead of print]
上一篇：
50年来大规模无协助戒烟：我们的控烟终极计划的历史教训
下一篇：
广州医院胸科医生对吸烟危害认知与戒烟建议间的相关性：多机构横断面调查
